Pottery Barn’s New Teen Collection
Pottery Barn is an American home furnishings retailer and e-commerce company. It operates retail stores throughout the United States, Canada, Mexico, and Australia. The company is a wholly owned subsidiary of Williams-Sonoma, Inc., and was founded in 1977. The brand is famous for its hand-crafted, original furnishings, such as pottery vases and woven baskets. The Pottery Barn online store offers unique home décor items, including furniture, bedding, and decorative accessories.
During the development of the new brand, Tejada and her team worked for months to understand the teenage mindset of their customers. They were constantly sneaking home teen magazines from Safeway to see what would resonate with them. The result is a line of stylish, high-quality, affordable products that can be found at a price that fits within the range of their customers. This collection is the latest addition to Pottery Barn’s expanding line of products.
The products offered by the Pottery Barn brand are not only high-quality but also affordable. The brand appeals to the younger generation with its small, cute pieces. The company also caters to the needs of children with its Pottery Barn Kids brand. Its ability to meet the needs of children and adults allows it to survive in a market with declining sales volume. However, it has faced a tough challenge, and is currently attempting to develop more appealing products for adults as well.
The success of the brand is partly due to the clever product mix, seductive merchandising, and excellent customer service. These three factors have helped Pottery Barn grow into a leader in this highly fragmented industry. It not only sells its products, but also develops strong relationships with consumers. And all these elements have combined to transform the brand from a furniture store into a lifestyle brand. This has a positive impact on its profitability.
